WHO IS THE TOUGHEST NUT TO CRACK IN THE EDTECH BUSINESS?

As the holidays approach, my mother-in-law is planning her enormous nutcracker display. She has100+ nutcrackers, all sizes and designs, that she places around the family room. If a burglar were to break in at night and see them eerily standing guard in the darkness, he would run for his life! If you’re a provider of an E-learning or Edtech product or service that you want to market to schools, you know there are four buyers your product must satisfy:

• School leaders/administrators


• Teachers


• Parents


• Students

Every one of these buyers has different concerns or pain points. If each of them were a different kind of nut to crack, the toughest would be the administrators. They want a product that:

• Integrates with the systems they already have in place 
  


• Is relatively easy to implement 
  


• Is cost-effective


• Most importantly — they want to be assured of its ROI 
  

Your product or service MUST demonstrate that it will significantly improve student learning outcomes to offset the price tag. These people are on extremely tight budgets. 

WHAT IS AN EDTECH MARKETER TO DO?

Demonstrate its efficacy. Provide your prospects with case studies to demonstrate how well it improves learning. Admins will be assuredly swayed by well-written case studies that demonstrate:

• Statistical learning improvement expressed in metrics


• More time spent in student engagement and collaboration


• Ease of teacher tracking progress and assessments


• Students interacting positively with the product


• Improved test scores

It should be noted that many schools depend on better test scores to receive the financial support they need. So administrators are under a tremendous amount of pressure. It’s no wonder they’re the toughest nut to crack!

If your team needs an Expert in Education to write your case studies, CONTACT ME. 

I’m here to help.